How to Create Business Cards

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Make sure your business card represents your business and creates a lasting impression about you and your services. You want them to prompt action - a call and sale!

Before you get started.Remember, this is the smallest brochure or resume that you can leave potential clients/customers with. Your business card has to set you apart from everyone else in your industry, must be memorable, and most of all must have pertinent contact information.

Evaluate business cards of other businesses both in your industry and those who are nothing like you. Looking at other business cards, you can determine what mistakes others have made. Believe it or not, I have seen business cards that did NOT have any phone numbers, email addresses or no form of contact... What is the purpose?

Take notes on the things you like and don't like about the cards you are comparing. Keep in mind colors, logos, font, and even the type of paper that it is printed on. As the card gets more elaborate the pricing will change (front/back, glossy print, cotton paper business cards, etc.

Layout. I would draw very large on a piece of paper how the card should look. Make sure your contact information is large enough for people to read. You want people to contact you!

Printing.There are many printing options now. You can go to places such as office depot, office max, or even kinkos. Although these places may be convenient, they are sometimes limited on the things they can do. Depending on how elaborate you card is, you may want to go to a local printer where someone will be more hands on. Local printers usually do the printing themselves in-house and offer more graphic designing ideas to help you. (I sometimes feel the service is better.

Order your cards. When you get your finished product, make sure you spell check and read it over. You do NOT want to pass out a card with the wrong information on it!

Pass them out.Once you receive your cards, make sure you pass them out every chance you get. Remember to shake hands, make eye contact, and use your personality when giving your cards out. Try putting a discount (with an expiration date) for people you meet personally. Periodically, take a look at your card and see if it needs some sprucing up. Like your website or resume, your business card needs to be up-to-date.




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